The Media's Affect on Teenagers 3 (Artifacts 3-5)

I found that "all US adolescents, regardless of race or place of residence, have a higher risk of smoking initiation as their exposure to movie smoking increases." I found this in an Academic Journal from http://infotrac.galenet.com called Exposure to movie smoking: its relation to smoking initiation among US adolescents. In this journal they completed tests and a "random-digit-dial survey" where they estimated exposure of smoking in movies from 6522 United States adolescents aged 10 to 14 years.

I also found facts about how the media advertises alcohol to teens. I found a magazine article from http://infotrac.galenet.com titled Booze cues (Movies and Teenage Drinking). In this article the author mentions "Of the more than 600 popular movies the scientists studied, 89% of PG and more than half of G flicks featured on-screen alcohol use." I was very surprised by this because I had no idea that G rated movies had any alcohol use in them at all. This shows how young US youth are when they are first exposed to alcohol use.

Another article I found from http://infotrac.galenet.com about how the media advertises alcohol to teens was titled Girls more likely than boys to be overexposed to alcohol ads in magazines. In this article I read that "researchers found that in 2002 underage youth (12 to 20 years) in the U.S. saw 45% more beer and ale advertising; 12% more distilled spirits advertising; 65% more LAR advertising; and 69% less advertising for wine than men and women of legal drinking age. (LARs, i.e., sweet-flavored alcoholic beverages, alcopops, alcoholic lemonades)." This was shocking because alcohol companies should not be advertising to adolescents, who can not legally purchase or drink their products.
I found it interesting that girls are being targeted by advertisers more then boys are. The article mentioned, "For underage boys, 13 brands (11 distilled spirits and 2 beers) accounted for half of their alcohol advertising exposure, while 16 brands of alcohol (14 distilled spirits, 1 beer, and 1 LAR) accounted for half of the advertising exposure to underage girls." It also stated that "From 2001 to 2002, both girls' and boys' exposure to alcohol advertisements decreased in every alcohol category except LAR advertisements, which increased by 216% and 46%, respectively." This made me think that the media probably tries to target teen girls with alcoholic beverages that look more fun, like the LARs.


Bibliography:


James D. Sargent. “Exposure to movie smoking: its relation to smoking initiation among US adolescents.” Thomson Gale PowerSearch. Nov. 2005. Editor James D. Sargent. 12 Dec. 2006.
http://find.galenet.com/ips/retrieve.do?resultListType=MARK_LIST&contentSet=IAC-Documents&documentRetrieval=true&qrySerId=Locale%28en%2C%2C%29%3AFQE%3D%28rn%2CNone%2C10%29A145526471%3AOr%3AFQE%3D%28rn%2CNone%2C10%29A138751245%24&inPS=true&sort=DocTitle&tabID=T002&prodId=IPS¤tPosition=2&bucketSubId=0&userGroupName=elli29753&docId=A138751245&docType=IAC&contentSet=IAC-Documents


Heather Lee. “Booze cues. (movies and teenage drinking).” Thomson Gale PowerSearch. June 2006. Publisher Rodale Press, Inc. 12 Dec. 2006. http://find.galenet.com/ips/publicationSearch.do?queryType=PH&inPS=true&type=getIssues&prodId=IPS¤tPosition=0&userGroupName=elli29753&searchTerm=Prevention&index=JX&tabID=T003&contentSet=IAC-Documents


Women's Health Weekly editors from staff. “Girls more likely than boys to be overexposed to alcohol ads in magazines.” Thomson Gale PowerSearch. 29 July 2004. Women's Health Weekly Magazine. 12 Dec. 2006.
http://find.galenet.com/ips/retrieve.do?resultListType=MARK_LIST&contentSet=IAC-Documents&documentRetrieval=true&qrySerId=Locale%28en%2C%2C%29%3AFQE%3D%28rn%2CNone%2C9%29A54343539%3AOr%3AFQE%3D%28rn%2CNone%2C10%29A119667627%3AOr%3AFQE%3D%28rn%2CNone%2C10%29A148650800%24&inPS=true&sort=DocTitle&tabID=T003&prodId=IPS¤tPosition=3&bucketSubId=0&userGroupName=elli29753&docId=A119667627&docType=IAC&contentSet=IAC-Documents